The Importance of Social Media Marketing (SMM) in 2022
Updated: Dec 8, 2021
According to Buffer, 89% of marketers say social media is “very important” to their overall marketing strategy, while 82% of B2B marketers say that using LinkedIn is effective for networking and making professional connections. Considering these statistics, it is safe to say that social media is not only for networking or social events, but even much more a marketplace, where buyers meet sellers every day.
With the over one billion hours of views accrued on YouTube every day, there is no doubt about the marketing potential or amount of visibility that any brand can gain by being on the platform. So, what makes social media marketing so relevant and effective?
The answer is simple: more and more people are joining social media platforms (not really because they are looking for businesses to patronize, but) to connect with friends, find entertainment, build professional connections, or simply follow up on current trends. In 2020, over 3.6 billion people were using social media globally, and this number is projected to reach 4.41 billion in 2025.
8 Ways Social Media Marketing Can Benefit Your Brand in 2022
1. It is Cost-Effective
With a small budget, you can start marketing on social media. Even without spending a dime, you can engage SEO best practices by using trending keywords and hashtags to build content around topics that people are currently talking about. People actually love content that is informative and answers their questions on salient topics.
This kind of post actually generates more feedback, allowing you to build more loyalty and followership on the social media platforms you are on. If you need to use paid social media advertising, you can tailor it to your budget and increase it as you see fit over time.
2. You can Build More Trust and Loyalty
One of the most beautiful aspects of marketing on social media is that you get to build trust and loyalty among your followers using a very simple strategy. If you can engage with your audience and share valuable content always, chances are, you’ll gain their trust and loyalty faster than any paid advertising campaign would. The same way influencers build solid fan-base and followership by sharing relevant content is exactly how you build support and grow your trust among your audience.
3. Grow Your Brand Awareness
This is perhaps the first and most obvious benefit of marketing on social media. Getting the word about your business or brand out to more people has been any easier. During the pandemic, most businesses survived using this strategy - even B2B businesses. It is even as though the pandemic reinforced the importance of social media marketing globally. People can see what is happening in your business, your completed and ongoing projects, as well as the services that you offer.
4. Stay Top of Mind With the People that Matter the Most
Not everyone will buy or contact you for inquiries the moment you post something attractive on your profile. Some are potential buyers who will come knocking later in the future. By constantly sharing useful content on your social media platforms, you get to register your brand in people’s minds, making you one of their top choices when they are ready to make a purchase.
However, you want to make sure that your followers are people who will benefit from the stuff you post and are more likely to make a purchase. This is where targeting comes in. Your social media marketing is way more impactful when targeted at the right audience.
5. Grow Your Brand Authority
The more you engage with your audience by sharing original content, answering queries, replying to comments, etc., the more users can look to your brand for quality. Remember that quality is the hook, and people will always gravitate towards that. As you share more quality content, people will be prompted to share those content. When people share your posts, it serves as testimonials and adds to your brand’s credibility. The more you communicate on social media with your followers, the stronger your trust.
6. Compete With an Edge
A key advantage of being on social media is that it allows you to see what your competitors are talking about. You will be able to learn their strengths, how they engage with their audience, and answer customer questions. Studying your competitors also allows you to see what they are doing that you aren’t doing, what you could do to improve your results, and what they are talking about generally.
When you incorporate these comparisons and the general feedback you get from your customers into your strategy, chances are, your results will improve as you will be working with deeper insight.
7. Increase Your ROI
By investing in social media marketing, you are essentially expanding your chances of raking in more returns on your investments. Digital marketing is getting increasingly competitive, and to stay ahead, you need to engage more strategies and expand your reach. Complementing your regular or primary marketing strategies with SMM allows you to maximize your ROI.
Facebook, Instagram, and LinkedIn allow you to reach a targeted audience, which impacts the rate of conversions per marketing campaign. By using others, such as TikTok, Pinterest, and YouTube, you even make your reach wider and more effective.
8. Generate More Traffic to Your Site
Incorporating social media marketing into your marketing campaigns allows you to build more traffic to your blog or website. It is an excellent way to direct people to the services that you offer and your landing page, helping them to learn more about your business. The more quality content you post, the more inbound traffic you will generate, which, in turn, builds your website SEO.
Want to Learn More?
Social media marketing is one of the most important digital marketing trends in 2022. In case you are yet to start, the right time to begin is now. For more insights and expert guidance on how to improve your online marketing strategy, feel free to contact us for expert advice at the Mission HR. Based on our digital marketing expertise, we help businesses successfully implement the best growth strategies.
Also, as leading partners in the PEO, HR, payroll, and benefits outsourcing marketplace, we provide result-oriented services for small and medium-sized organizations and government contractors, serving as a trusted partner in integrated human resource compliance, risk management, employee benefits, employment practices liability insurance (EPLI), and payroll processing.