Google is the number one most visited website in the world. It has 92% of the search engine market share. Google My Business, one of Google's products for business, is a free and easy-to-use tool that many businesses and organizations use to increase and effectively manage their online presence on the Google platform.
Google My Business (GMB) is an accessible business listing from Google; it features an organization's information for Google to use in Maps or search results. GMB allows you to provide details such as photos of your business and include your business's products, services, and location.
Previously, we’ve discussed how to set up a GMB profile for your business. It is actually a great way to increase your visibility online. The information you have in your Google My Business Profile will be visible in Google Search, Google Maps, and Google Shopping. Here, we provide you with further tips and insights to help you make the most of GMB listing for your business.
Keep Your Business Information Up to date
A complete and up-to-date GMB profile will keep you visible and help you attract more customers. So whenever you change or make edits to your business, like changing the hours of operation or contact information, ensure that you update your profile. You want to avoid having visitors see the wrong information about your business.
For instance, your site visitors will get disappointed when they visit your business during the working hours on your profile, only to find that your business is closed. If you are going on a vacation or taking some time off, and won’t be open for business, ensure that you reflect this on your Google Business profile.
Link To Your Website
One proven way to get the most from your listing is by linking your website to your GMB profile. This has numerous benefits, one of which is that people searching for your business or services will quickly get detailed information about your business, have access to your entire sales pitch, and appreciate the services you provide once they pay a visit to your site. Another reason you should provide a link to your website is that it will rank higher in Google's search results.
Encourage Your Customers to Provide a Review for Your Business
Good reviews help to build social proof for your business, encouraging others to visit your page. People generally trust other people more than they trust the business itself. A good review remains one of the factors that may attract new customers to your page, and is essential if you're going to land a better Google ranking.
Ask for a review from a customer as soon as you finish a transaction. And ask them to rate the service after giving them a wonderful experience. Google makes this step more accessible by providing a direct link where customers can provide a review of your business.
Add Keywords to Your Profile
An understanding of local SEO will help your business attract more customers. Using the right keywords will give your business more relevance. Also, adding keywords to your GMB profile will help it rank better in the searches. There are tools such as Google Trends or Keyword Planner that you can use to get the right keywords for your business.
Additionally, you can use specific tools like Hootsuite Insights and Google Analytics to discover the popular key terms that people use to search for the services you render. Incorporate these keywords naturally into your business description to help increase your visibility. To avoid losing a good search ranking, ensure that you do not add irrelevant keywords or stuff your profile with unnecessary keywords.
Get on the Map
To attract more customers, verify your business location. A business with a verified business location will rank higher on Google searches, and your business will most likely show first when customers search for it or similar services you offer. Your location is crucial, and you should add it to your GMB profile. Ensure that the location is correct and matches the written address. You can also provide the location you serve, as this will help customers know your activities if you don't have a physical address where they can visit.
Add hours of Operation
This feature tells a customer of your availability. There are two kinds of opening hours: the regular and the special hours. Ensure that you provide correct regular hours to all of your profiles. If you change the opening hours in the future, don't hesitate to change them in your profile. If you don't put in the correct opening and closing hours, you might end up losing a lead. During holidays, vacation days, or bank holidays, Google My Business provides the Special Hours feature to help you update your customers of your availability.
Pictures and images of your business show that it is authentic, which increases the trust of potential customers. Ensure that the photos you add to your Google My Business listing are clear and of exceptionally high quality. Add photos of your storefront, office, awards; include a logo and a great cover image.
Setting up your Google My Business Profile helps your business get better visibility. Implementing these strategic points will attract more customers to your business and help you generate more leads using Google My Business.
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