Updated: Oct 15, 2021
Given the great amount of content available online today, it is becoming increasingly more challenging for many companies, especially small and medium-sized businesses, to stay competitive. As a small business owner, you want to make sure that your voice doesn’t get lost in the crowd or get swallowed in the sea of digital marketing campaigns out there today.
Luckily, there is a powerful online marketing tool called infographics, which most businesses do not even know how to use yet. Infographics offer you a unique opportunity to share your content in a very engaging format.
What are Infographics?
Infographics are visual representations of data or content (usually a collection of charts, images, and minimal texts) used to communicate complex data into an easy-to-understand format for an audience. Infographics give an overview of a topic at a glance, and in recent times have found massive applications in classrooms, public places, and across the internet. This is why they are a powerful content-sharing tool today.
Most times, infographics condense research and numerical info into graphics that are both informative and fun to read. Seeing how they serve as powerful visual communication tools, marketers now leverage infographics as a way to grab the attention of people quickly. This means that infographics are most valuable when you need to distribute lots of information without losing your audience along the way. In this piece, we share 8 ways you, too, as a small business owner, can leverage the power of infographics to improve your content marketing campaigns in 2021.
So, yes, infographics do make a valuable marketing tool in 2021, and here are 8 best ways to ensure the success of your infographic content.
1. Keep it Simple and Straight-to-the-Point
While infographics provide an opportunity to grab your audiences’ attention quickly, you should focus on maximizing that opportunity — make every bit of it count. The tempting thing about infographics is that they are graphical and fun, so you might start thinking of dumping more text into them. Instead, keep the content as visually stimulating as possible with minimal texts beside it. Let the graphics do more of the explanation. That way, you’ll hold the attention of people longer.
2. Focus on Great Storytelling
Now that you have the opportunity of holding your target audience’s attention for longer, it would be best to focus on telling compelling stories. Try to amplify true customer stories, using emotional appeal — if possible — to hold more people’s attention. The truth is people, love stories, and infographics are great ways to share your customers’ experiences, journeys, and success with your brand. You can use this to tell people about the satisfaction of existing customers with your products and services.
3. Simplify Complex Concepts
Did you know that you can also make infographics into videos? You already know how powerful video content is today. Why not leverage it more engagingly. People love video content, which is video marketing deployed on platforms like Instagram, Pinterest, and TikTok. Imagine using infographics to explain what your business is about and how customers can benefit from patronizing you. Chances are, you’ll win more customers if you execute it correctly.
4. Infographics are Powerful Tools for Presenting Numbers
Compared to texts, using infographics for presenting the strength behind numbers, and for a visual audience, nothing sticks better. Compared to texts, infographics make statistical figures stand out, helping you impress your message with a greater impact on the audience. In fact, an infographic is the best way to share statistics at a glance. This is why they are particularly effective on equity crowdfunding pages. With the statistics standing out so loudly, more people are likely to take in the message quicker and easier.
5. It is a Great Substitute for PowerPoint Presentation
A lot of us are often tempted to cram too much information into PowerPoint. Infographics help us see things a little bit differently, in that we can combine interesting graphics with as little texts as possible and drive more engagements. Infographics should focus more on engaging the audience with powerful or thrilling graphics and accompanied with minimal texts. Ideally, that’s how presentations should be. If you’re explaining a process, ensure to make it more digestible and easy for your audience to understand.
6. Make the Message Precise and Concise
If the aim is to acquire new clients, the chances of winning new clients are higher when you use precise messaging. The same applies even if you’re only looking to share information with people. Case studies, business successes, client testimonials, research, marketing solutions, etc., are just some of the ways infographics can serve as a great marketing tool. Whatever the case is, ensure you’re telling an engaging visual story. Keep the message precise and concise. Cut out the fluff and focus on the juice. Infographics are fun to make, too, so don’t make an infographic just to have one.
7. You Can Introduce Infographics Into Blog Posts
A lot of times, blog posts need one or more graphics to shine. You can use smaller infographics to make comprehension of a blog easier for your audience. You can weave them into blog posts to improve the engagement and SEO metric of the post. As you already know, people will engage more with texts that are garnished with interesting illustrations or images. Based on this, infographics can enhance the success of your content marketing strategy.
8. Optimize Your Image Data For Search Engines
With infographics, you can improve your website SEO. This means that both users and search engines can see a piece of your website as unique. That is an effective way to make your content stand out in an ever-growing sea of information across the web. Ensure you optimize the images with alt tags and an image filename. Additionally, try to have the page on which the infographic is live optimized as well. That makes for optimal visibility and improved SEO.
Want to Learn More?
If you have further questions on infographics and how you can deploy this amazing tool to improve your content marketing today, feel free to contact us today. We are happy to provide you with more insights and expert guidance on how to improve your marketing strategy. We use our digital marketing expertise to help businesses like yours successfully implement the best growth strategies.
At Mission HR, we also provide industry-leading PEO, HR, payroll, and benefits outsourcing solutions. We offer result-oriented services for small and medium-sized organizations and government contractors, serving as a trusted partner in integrated human resource compliance, risk management, employee benefits, employment practices liability insurance (EPLI), and payroll processing.