Updated: Jan 19
Like it or not, automation is fast becoming a part of our daily lives. Many industrial processes are automated, and so is marketing today. Marketing automation has actually been around for only a few years, but we can expect more businesses to introduce automation in the coming months.
In case you’re wondering why automation is such a big deal, the fact is that automation makes your work easier, and it brings you more results from your marketing efforts while also freeing up more time for your marketing team to engage in other important tasks. We can see something similar happening with the Amazon Go store today.
With marketing automation in play, dedicated software helps you perform repetitive tasks like emailing, social media posts, lead scoring, drip campaign management, tracking and analyzing your marketing, etc. In this post, I’ll introduce you to some of the biggest marketing automation software on the market, and we’ll review some of their features.
10 Best Marketing Automation Software
Grobot software is a platform used to generate Leads using LinkedIn or LinkedIn's Sales Navigator. You are able to simply target customers for your business and create various multi-step campaigns based on your specific market niche while measuring every aspect of your campaigns. You have an easy-to-use dashboard that provides valuable insights into your LinkedIn prospects as well as real-time feedback on your campaign success. The system integrates easily with Zapier, Google Sheets, Pipedrive, Hubspot, Zoho, and many more. Marketers, Small and Medium companies make use of the software.
Other services provided by grobot include automated LinkedIn posting, support for campaign creation, template creator, list builder, and done for you campaigns. It helps in facilitating lead nurturing, notifying sales reps of new leads, and helping you create a system that gets your target customers engaged with your sales team. Notable features of the app include auto warm-up for account protection, boosted invites feature, and team features.
The unique thing about Autopilot is that it’s a complete visual marketing automation software. In addition to giving you everything you need in an email marketing software, Autopilot offers users a set of design features, including a well-crafted canvas and an easy-to-use drag and drop feature.
Also, Autopilot includes some collaboration tools to help you collaborate and coordinate tasks easily with your team. Other attractive functionalities in Autopilot include an outcome wheel that allows you to change the path based on users’ responses and great templates to help you get started.
Marketo, a subsidiary of Adobe, is another top-notch marketing automation software specifically designed for large corporations and bigger organizations. You can get information on their pricing after registering for a sales call. Marketo is uniquely built to help you identify valuable customers, understand your leads better, and make the most of the marketing insights you get from the tool. You can fully integrate Marketo with your CRM. It is also ideal for businesses that need help with ABM, digital ads, marketing analytics, etc.
HubSpot offers a host of marketing and growth-oriented solutions, one of which is a powerful automation software. HubSpot automation software is easy to use and provides a pretty straightforward workflow visual editor. It is designed to help you improve your customers’ journey while branching actions with tree logic. If you’re already using HubSpot’s CRM tool, you’ll find it easy to integrate both and make the most of the automation software.
Sendinblue is a decent option for marketers and business owners looking for more than just marketing automation software. Here, you have the option to pick a theme that resonates best with your brand as you set up your campaigns.
Sendinblue is trusted by plenty of businesses around the world, including startups, e-Commerce brands, and large enterprises. There are pre-defined templates for workflows that you can start with, either as a beginner or a pro.
Ontraport’s design is focused mainly on one thing, which is to give you the one thing most businesses want - more customers! Ontraport has a wide offering of software tools built to help different businesses grow.
Ontraport offers you an all-in-one platform, where you can use email marketing, CRM, landing pages, and e-commerce tools to attract new customers, win more conversions, and communicate with existing and new customers. Ontraport marketing automation software is one of the best you’ll find on the market today.
Automizy is an email marketing platform that offers you a host of necessary tools that help you improve your email marketing results, enabling you to seamlessly improve your open and click-through rates. It is ideal for small and medium-sized businesses looking to build their email lists and strengthen their relationships with existing customers using highly personalized emails. With Automizy, you can create campaigns, build automation, create forms, manage email lists, and get analytics data for every campaign you send out.
Overloop is actually a CRM/sales automation tool. However, it also comes with several features that you’ll typically find in marketing automation software, so I decided to add it to the list. And you’ll see that plenty of businesses and companies use Overloop to improve their marketing & sales efforts. With Overloop, you can easily find and verify the information of several prospects, then use the information you gathered to create drip campaigns and automated sales outreach targeted at your most promising leads.
Drip is designed for businesses looking for an e-commerce CRM tool. Besides being optimized for automation, it offers you personalization, optimization, and analytics functionalities. The workflows integrated here can help startups, marketing agencies, e-commerce stores, and a host of other businesses to improve their customer experience at every touchpoint. With Drip, you can automatically launch welcome emails, cart abandonment, and other e-commerce-related campaigns.
Drip also features split tests functions, which allows you to experiment within automated workflows to uncover new insights and improve your services and gain more revenues based on the insights you gather.
Zoho is designed as part of the Zoho campaigns software. It is a marketing automation tool designed to help businesses connect with both leads and customers. There is an autoresponder that allows you to identify important events in the customer journey with your brand. This includes birthdays, anniversaries, and holidays. Zoho marketing automation also offers you a set of enhanced targeting and personalization functionalities.
If you’re currently considering how to integrate marketing software into your marketing efforts, you can start off with any of the tools discussed. Most of these tools allow integration with other tools like CRMs, and they are not even an exhaustive list. There are several other options out there for different applications and optimized for different businesses.