Have you ever wondered why video content is so viral today? Well, It's a no-brainer. Video content is an effective marketing tool. According to Wyzowl, an animated explainer video company, 63% of businesses have begun utilizing video content marketing. Out of those, 82% of organizations feel video marketing is a significant aspect of their marketing campaigns. Video content is advancing quickly and will attain new heights sooner than expected. Another 83% of organizations stated that video content in marketing gives them a valuable ROI.
Without a doubt, video advertising is one of the most up-to-date additions to your promotion tool kit. You may have your concerns about video marketing. Is it worth utilizing videos for advancing your business? Do you have enough assets to make and create video content for your marketing needs?
The answer to the above questions is yes! It is not because everybody uses videos but because it is profitable and is one of the easiest marketing tools available to anyone. Here are nine 9 reasons why you should utilize videos to strengthen your brand.
1. People love watching video
Video content is widely acceptable and enjoyable. The second biggest search engine around the world is YouTube. Approximately 1.9 billion monthly subscribers on YouTube, amounting to almost 33% of all web users.
You can take advantage of a large number of potential customers by adopting video marketing. You will experience a lot more interactions if you capitalize on video marketing. For instance, including videos on your product pages can increase purchases by 144%.
2. Videos help to explain your product better
Video content helps potential buyers learn about a product. 93% of marketers who use videos agree it is an essential part of their marketing strategy. Customers will most likely buy your product when they understand what it does and its benefits. Video content is a good tool for brand promotion as the visual component helps organizations clearly explain their products.
3. Google easily find optimized videos
Creating an optimized video for search engines can help bring potential buyers to your business. To achieve this, choose the right video platform, create an engaging thumbnail, make sure the content page is relevant and SEO optimized, then write eye-catching titles and descriptions.
You can include links in your videos and video description if you are uploading content to YouTube. It will help bring people to your website. Avoid too many links or ads in your videos as viewers can get bored by this, making them resistant to your marketing strategy.
4. Videos help promote your brand and build consumers trust
Video content gives an individual a better connection than a copy. Using both videos and copy help present an organization as helpful, knowledgeable, and human. Videos bolster customer engagement by helping to create a connection between your business and likely buyers.
5. Utilizing video shows you keep up with modern marketing strategy
Video marketing is a great way to promote your brand in modern times. Customers love organizations that utilize modern marketing tools because it shows they are still relevant.
Making videos to promote your brand does not have to be the traditional way. Advancements in technology like live videos help stories feature on Facebook and Instagram, video filters, etc. Exploring virtual reality when making videos and not just creating easy stories is pertinent in video marketing.
6. People are more likely to purchase your product when you use videos
An ever-increasing number of individuals are going to YouTube to find entertainment, to learn, or before making a buying decision. Many prefer to go through video product reviews because they are honest feedback from people who have used the products compared to an advert.
It is also applicable to product videos integrated into the product pages of an organization. Practically 50% of web users search for product-related videos before making a purchase, and 4 out of 5 consumers say product demos were helpful. Videos on a company’s products and services are valuable. There is also a likelihood that vloggers, influencers, and micro-influencers review your products on their social media accounts.
Getting your products reviewed by industry-relevant personas is essential because influencer marketing is one of the fastest-growing digital marketing strategies today.
7. Live video is increasingly popular
Organizations utilize live streaming through Facebook and Instagram Live to promote their brands. There are benefits to creating a live video competently. One of the major significances of live video marketing is that it engages people and helps them comment on the video. This engagement gets individuals involved, and the person recorded can read the comments and reply on Facebook Live.
With the launch of IGTV on Instagram, organizations can create stories that are one hour long. It is a great way to increase potential buyers because of the ever-increasing number of people who watch Instagram live.
8. Capitalize on videos to stay competitive in your industry
Another advantage of video advertising currently is that most organizations are yet to join in. The trend is still growing; using videos is increasing, with 45% of marketers planning to develop content for YouTube within the next 12 months. It is a good idea for your organization to start using video marketing and carve out a niche before it becomes too competitive.
9. Video marketing is easy to create
Video marketing is growing by the day, but it is also an easy-to-use marketing tool, if you decide to go ahead with it. There are so many exciting video editing tools available today. Many are pretty easy to use and are even free. Considering the ease abd profitability that cones with video content, it makes total sense to plug into video marketing today.
If you have further questions on video marketing and you'd like to speak with an expert in digital marketing, contact us today. We are happy to provide you with more insights and expert guidance on how to improve your online marketing strategy.
Based on our digital marketing expertise, we help businesses successfully implement the best growth strategies. Also, as leading partners in the PEO, HR, payroll, and benefits outsourcing marketplace, we provide result-oriented services for small and medium-sized organizations and government contractors, serving as a trusted partner in integrated human resource compliance, risk management, employee benefits, employment practices liability insurance (EPLI), and payroll processing.