Updated: Jan 21
The internet is replete with opportunities for many different things, ranging from entertainment and publicity to growth for individuals and businesses. As we start the year 2022, we can expect increased use of the internet for several purposes. Today, over 4 billion people use the internet every day to connect with family and friends, share their adventures, search for services, purchase products, and services, find entertainment, and so much more.
As a business looking to grow your clients, you really cannot overlook the power of the internet today. Internet marketing, otherwise known as digital marketing, opens the door to many opportunities for business growth. Strategies like SEO, display advertising, remarketing, and marketing automation make it possible for B2C and B2B businesses to generate more leads and win more conversions through the internet. But working with a lead generation agency can dramatically improve the results you get.
While traditional marketing remains relevant, marketing, as we know it today, is most effective online. And the best time to leverage those opportunities is now!
Our recent Ebook, Internet Marketing in 2022: Strategies for Automation, Advertising, & Social Media, gives every business or digital marketer looking to leverage internet marketing a detailed and proven blueprint for marketing on the internet, including social media. If you're still wondering why you should even bother, perhaps you should take a closer look at the stats.
According to figures published by Statista from a survey of US online shopping statistics:
More than 263 million American consumers shop online. That’s about 80% of the population.
Millennials aged 25 to 34 constitute 20.2% of online shoppers
Similarly, a 2021 Raydiant study on US consumer behavior reports that:
54% of survey respondents prefer to do their shopping online rather than in person
Trustpilot reported in 2020 that:
Close to 9 out of 10 consumers worldwide read reviews online before buying products, whether they are buying in-store or online
In fact, almost half of these online shoppers compare different sellers/companies before choosing
HubSpot, the digital marketing experts, reports in 2021 that:
About 64% of marketers actively invest time in search engine optimization (SEO), considering that people are constantly searching for answers on Google, and
About 49% of users say they use Google to find a new item or product.
It is, therefore, safe to say that any business that is serious about acquiring a sizable share of the market today needs to take internet marketing seriously.
Luckily, we've done all the heavy lifting for you. You only need to look at the strategies discussed in this Ebook and begin implementing them to get your desired results.
What should you look out for?
In Internet Marketing in 2022: Strategies for Automation, Advertising, & Social Media, we started by elaborating with more specifics about why internet marketing is thriving, as well as why your business needs it. Further, into the discussions, we touched on several important topics:
Ways you can leverage internet marketing to grow your business today
Marketing automation: make g the most of your internet marketing strategies
Paid advertising: strategies for effective advertising
How to implement effective social media marketing.
When planning your marketing growth strategy, be sure to include a clear plan for Internet marketing. Whether you intend to use paid advertising, SEO, local SEO, social media marketing, or any other suitable digital marketing strategy, you may want to work with a B2B lead generation service to achieve better results. Thankfully, you can find top lead generation companies without breaking a sweat.
If growth is on your list this year, we are happy to work with you at The Mission. We specialize in helping small and mid-sized businesses get their marketing growth strategies right. Feel free to reach out to us today.
At Mission, we use our profound market insights and expert guidance to help you improve your marketing results and business productivity. Also, as a leading partner in the PEO, HR, payroll, and benefits outsourcing marketplace, we provide result-oriented services for small and medium-sized organizations and government contractors.