Updated: Jan 27
If the rate at which business owners are taking their enterprises online is anything to go by, we can safely say that selling online is the new and best way to go. But that's no longer news. You probably know that already. However, let's not forget that making the most of your online presence depends a great deal on how well you follow the do's and don’ts of digital marketing.
Yes, you read that right. Digital marketing do's and don’ts practically define what to avoid and the things you should do as you implement your digital marketing strategies. Ultimately, you allow your business the opportunity to boost visibility, reach your target audience, drive traffic, attract and build a strong relationship with prospects and existing customers.
So, what are the do's and don'ts of digital marketing? Let's dive in already!
Create a Website for Your Business
Having a website adds more credibility to your business, whether it is a small or big business. You get more credibility and engagement with your website. It also makes you more reachable, reliable and allows more room for expansion.
The same way an office or shop is known in its preferred location, having a business website gives you an online shop or office! But this time even much better, reachable, accessible, and convenient. In a fast-growing digital world, not recognizing the effect of an online strategy by creating a website for your business limits the opportunities for your business. The majority of successful A businesses have gone beyond traditional offline advertising.
Don’t Overlook The Law Of Quality Over Quantity
Talking about the do's and don'ts of digital marketing, quality is a crucial element you want to pay attention to. Staying true to consistency is good but staying true to quality content consistently is even better.
Creating quality content is more important than having a bunch of low-quality blog posts clustered on your website. Google and your customers are 0% worried about you keeping up with your numbers, but surely do when your posts reflect low-quality. As much as it is important to start on track with your content calendar, it is more important to focus on quality content. So if you are wondering why Google isn't ranking your website or your traffic is low, perhaps you need to take a look again at the quality of your content.
Get Friendly with SEO
SEO is vast and may require the input of experts or SEO professionals to get the best results. Creating a website for your business is one thing while making sure your website is visible on Google search results is another. When an online business is not familiar with the power of SEO, visibility becomes a struggle.
If your online business has little or no engagement and you keep asking what exactly you are not doing. Maybe the question you should be asking is 'How good is my website SEO? Search engine optimization is a vital digital marketing tool in creating brand awareness, making your website visible for those searching for your product and services. Did you know that 75% of internet users never scroll past the first page of search results? Imagine if your website shows up on the fourth or last page! Essentially, the more effective your SEO practice, the higher your rank on a search engine result page (SERP) will be.
Don’t Play it the Usual Way; Go Virtual
Sticking to traditional methods when there is a possibility of achieving more with a better strategy limits your chances of growing and expanding.
The world is rapidly advancing to virtual systems as it positively influences the growth and success of the business community. Up to 95 percent of proposal presentations and contract processes are done virtually, which is more convenient. Selling, too, is now more digital than offline. When the pandemic hit, it forced a lot of industries and organizations to recognize the impressive effects of going virtual, and this has helped them build the bond between their customers while also creating new relationships.
Don't Underestimate the Power Of PPC
Pay-per-click (PPC) is one of the most successful forms of online advertising that is widely considered in the digital marketing community. PPC offers greater visibility in search engines and social media platforms like Facebook, Instagram, and twitter, including the anticipated possibility of converting PPC visitors. This impressive marketing style is not only beneficial to long-term digital marketing strategy. Still, it is also great for short-term marketing goals, such as seasonal sales, product launches, special events, etc.
Don’t Underestimate the Power Of LinkedIn
LinkedIn is one of the best platforms for creating a robust online presence and should never be overlooked. With more than two professionals signing up on LinkedIn every second, and over 700 million professionals engaging on LinkedIn, we can say that LinkedIn plays a big role in creating brand awareness.
Similar to digital marketing do's and don'ts, using LinkedIn also requires that you follow some best practices, such as engaging with other people's content, sharing your own content, and building your connections. It will be a significant disadvantage to ignore one of the fastest-growing digital platforms that can massively influence your revenue and growth.
Grow Organic Engagement
It is technically harmful to buy followers to grow your online business. This practice puts your business at risk of being penalized by search engines as it breaches Google's terms of service. It also creates second thoughts in the minds of your customers, and that is something you want to avoid. Organically growing your followers boosts your confidence when you get positive feedback from real people and earn your customers' trust. You can also provide more tailored content to your audience based on their feedback.
Have Realistic Expectations About Your Result
Digital marketing strategy isn’t an overnight result expectation. It is consistent hard work that produces results gradually as each stage is implemented. The result is likely to show up within six or twelve months. However, be realistic about the pace of achieving your goals.
Observing the do's and don'ts of digital marketing sets you apart from the competition, allowing you to make the most of your digital marketing strategies. It won't be a flawless digital marketing journey, but it can only get better with consistent effort, which would yield the results you want. If you have more questions or need help getting started or improving your digital marketing strategies, feel free to contact us. At Mission HR, we look forward to using our insights and expert guidance to improve your marketing results.
Also, as leading partners in the PEO, HR, payroll, and benefits outsourcing marketplace, we provide result-oriented services for small and medium-sized organizations and government contractors, serving as a trusted partner in integrated human resource compliance, risk management, employee benefits, employment practices liability insurance (EPLI), and payroll processing.