If lead generation is your goal, then LinkedIn is one place where you need to be. But you can get better results with LinkedIn automation tools. Unlike other social media platforms, LinkedIn holds the potential of helping you connect with more professionals using easy prospecting features like direct messaging and Inmails.
Lots of B2B marketers find more leads on LinkedIn than any other platform, making it a very powerful marketing tool. According to a HubSpot study, LinkedIn can help B2B businesses generate up to 277% more leads than Facebook and Twitter, or any other social media channel. But this result doesn't just come. To enjoy the benefits of LinkedIn marketing, businesses have to constantly engage on the platform by connecting with more people, building more following, sharing great content, messaging, and prospecting actively.
In-between managing the many other demands on your time and staying very active on LinkedIn, it can be challenging to create enough time. This is where LinkedIn automation tools come in, and there are quite a lot to choose from. Automating your marketing outreach on LinkedIn can be a game-changer if you pick the right tool.
What is Linkedin Automation?
If you're operating your business on a small scale and looking to expand or you're already operating on a large scale, the best way to improve your results on LinkedIn is by using LinkedIn automation tools.
LinkedIn automation refers to using dedicated tools that automatically perform tasks that you'd otherwise have to do manually. From sending out connection requests, responding to messages to endorsing others, and composing personalized cold messages, a LinkedIn automation tool like grobot can make prospecting on LinkedIn much easier for everyone.
LinkedIn automation tools incorporate features that help improve your productivity and efficiency with minimal human involvement while also allowing you to focus on the critical areas of your sales funnel. When you choose the right LinkedIn automation tool, you can rest easy and channel your energy into other productive aspects of your business or develop more creative ways to engage with your audience on LinkedIn.
In the next section, we'll discuss the essential features of our tool, grobot, and they can help you grow your business on LinkedIn.
What is grobot?
grobot is a LinkedIn automation tool designed to help you prospect and generate more leads on LinkedIn with ease. It is a cloud-based platform that features the capacity to create various campaigns based on specific market niche requirements. It works optimally with different time zones, dedicated IP, and it can measure the metrics from multiple campaigns, giving you insights into your LinkedIn prospects.
To ensure you get the best results from your LinkedIn automation strategies, grobot integrates seamlessly with other essential marketing tools like Zapier, Google Sheet, Hubspot, Salesforce, and most CRM applications.
In general, if you're a busy marketer, sales professional, or small business owner, grobot helps you to save dozens of hours (that would have been taken up by manual prospecting) every week. With this automation tool, you can get 10x more leads with double the response rates for targeted prospects, and at the same time, you'll be saving precious time and money on lead generation.
How grobot Simplifies LinkedIn Prospecting for You
Choose Target Audience
Manually searching for leads and sending connection requests is time-consuming. Besides, you may want to focus on connections or followers that are interested in your business. Automation can make this many times easier for you. To drive the right B2B prospects through your sales funnel, you need to choose a target audience. And this is achievable on LinkedIn.
Your target audiences are businesses and people who are many times more likely to do business with you than just anyone on LinkedIn. Our tool, grobot, uses an algorithm that helps the tool focus on the right audience for your business.
Run Automated Campaigns
Another beauty of using LinkedIn automation tools is that you get to run automated campaigns based on set preferences like market niche, demography, budget, and so on while retaining a personal or natural touch in your mass outreaches. grobot helps you automate sending out bulk connection requests, profile viewing, endorsing of skills, sending personalized messages, etc.
Schedule Communication/Reply Messages
To keep up with connection requests, follow up on leads, use the InMail feature to reach out to prospects, and reply to all your messages, LinkedIn automation tools are the way to go. Included in grobot is the capability to see to all these activities, particularly, replying to messages. It can also schedule replies and messages to connections.
LinkedIn Post Scheduling
To save you the significant amount of time that you spend composing and posting updates, grobot also comes with a feature that allows you to schedule posts. In the long run, you are active on LinkedIn as though you're engaging manually, while also freeing up enough time to focus on other essential aspects of your campaigns on and off the platform.
CRM Integration
Like most LinkedIn automation tools, grobot integrates seamlessly with other marketing and lead generation tools, including your Customer Relationship Management Software (CRM). CRM integration means that you can easily follow up on previous conversations with each prospect. This strategy makes it even easier to target prospects with more personalized messages. Whether you're using a normal or premium LinkedIn account, you can turn your LinkedIn account into a powerful lead generation machine with very little effort.
Provide Campaign Analytics
LinkedIn automation generates reports for your outreach campaigns by tracking lead responses and conversions. This makes it easy for you to analyze your results and understand your performance. Additionally, you can use the insights gained from these analyses to create better campaigns.
Why Use grobot?
With grobot, you can safely send up to 10x more connection requests, direct messages, replies, and meeting requests in minutes instead of hours. This tool is also designed to comply with LinkedIn third-party software regulations, meaning that you won't come across as spammy — a situation that can lead to you getting banned or removed from the platform.
Feel free to reach out to us and request a demo of grobot. See for yourself how you can save time and money and improve your productivity.