Updated: Oct 4, 2021
New to content marketing? No worries, you’ll find answers to your burning questions here. Before we delve deep into content marketing, keep in mind that this is a concept applicable across all kinds of marketing, including paid advertising.
At the core of every marketing campaign is the need to provide customers or users with the correct information to help them decide whether or not to patronize your business. For instance, before you get visitors to follow a link or respond to a call-to-action, you must have supplied them with relevant and valuable information in line with what they’re searching for. In essence, valuable content is an essential aspect of any marketing strategy, especially digital marketing.
What is Content Marketing?
Our previous post, where we juxtaposed content marketing and PPC advertising in effectiveness, provided an overview of content marketing. For more clarity and deeper understanding, we can define content as:
A smart marketing strategy that focuses on consistently creating and publishing relevant and informative content on defined topics in order to attract and retain an audience that interacts profitably with a brand.
While content marketing is not specifically focused on selling a product or getting a visitor to take action, it can be incorporated into other marketing strategies. Successful marketers understand the importance of content marketing, and that is why 91% of B2B marketers use content marketing to reach customers today. It is not just effective, but it is also one of the most-used digital marketing strategies today.
It is estimated that Google processes about 63,000 search query every second, a statistic that gives us an interesting insight into how content-hungry the internet-savvy world of today is. People will naturally gravitate to your content if you have what they are looking for. What this means is that a website or social media account without valuable content is as good as non-existent.
SEO Thrives with Great Content
If you understand the role of content marketing, then you know how critically your SEO depends on it. Remember that search engine optimization sums up all the efforts you put into getting your site to rank high in search results. Of the two most important aspects of SEO, providing helpful content is one you can't afford to handle with levity.
Content marketing basically uses explainer articles, infographics, podcasts, videos, e-books, pdfs, and webinars to answer your prospects' and customers' questions. Even if you're running a paid advertising (PPC) campaign, content marketing still plays a part because you can only convert visitors when you have been able to convince them to part with their money for what you're offering — and you need great content to achieve that.
Before we proceed to highlight some more interesting facts about content marketing, keep in mind that content marketing needs to be consistent, distributed on a particular platform, and must be focused on a specific audience to be effective. It may take a while before the results of content marketing become visible and measurable. However, if this practice is in play, the results will definitely show. Ultimately, with great content, more visitors and readers will become buyers.
Content Marketing Statistics You Need to Know in 2021
In today's digital landscape, implementing digital marketing is essential for succeeding in your digital marketing strategies. As you devise your strategies, here are some important statistics you need to know about content marketing.
B2B Content Marketing
According to statistics published by the Content Marketing Institute, 92% of marketers reported that their companies see content as a business asset, and content marketing generates more than three times as many leads as outbound marketing, and it costs 62% less. Point Visible also claims that 70% of marketers prioritize content quality over quantity. Obviously, content marketing provides B2B and B2C companies with powerful leverages to reach more customers and generate organic leads for less.
One of the top ways B2Bs attract new prospects and grow their subscribers' list is by email marketing. Email marketing has proven to be one of the most effective digital marketing strategies we know today. But you must understand that it needs quality content to be successful. Marketing teams across various kinds of businesses use email marketing to keep their audience engaged, starting from their first visit to the company's website to the day they make their first purchase and on after that.
According to a report by dotdigital, marketers make $42 for every $1 spent on email marketing.
55% of marketers say that blogging is their number one strategy for inbound marketing. Marketers use blogging to push out great content that keeps visitors, and existing customers hooked. It would also interest you to know that websites that publish the most useful blog content often come out at the top of search results. This is pretty straightforward, provided best SEO practices are observed. With valuable and relevant content consistently going out on your blog, you drive more traffic to your site.
In fact, marketers who prioritize blogging as in their marketing efforts are 13 times more likely to record improving ROI. Blogging is the best tactic for improving your website SEO. Databox reveals in a survey that 70% of companies generated more sales through SEO than through PPC.
Conclusion — Content Marketing is Used by Leading Brands
Paid advertising is effective — no doubt about that. However, more companies are beginning to realize that content marketing (organic content) offers profitable, long-term benefits compared to the instant results of paid ads.
If you're looking for a cost-effective long-term approach to build a loyal customer base, you should consider investing in content marketing today. Content marketing is vast and evolving daily, so you might want to research more in addition to this. Additionally, you can contact us at The Mission for assistance with any grey areas regarding your content marketing strategy.
As leading growth strategists, sales, and digital marketing experts, we are here to take through every step to creating smart digital marketing goals. We provide you with help on how to implement them successfully. Also, as leading partners in the PEO, HR, payroll, and benefits outsourcing marketplace, we provide result-oriented services for small and medium-sized organizations and government contractors, serving as a trusted partner in integrated human resource compliance, risk management, employee benefits, employment practices liability insurance (EPLI), and payroll processing.