Updated: May 23
In a bid to continue promoting your services and winning more conversions, your business will need to deploy effective, targeted marketing strategies. And as customers’ behavior continues to change, companies will need to update their tactics or develop new, more personalized marketing strategies to keep customers engaged with their brands.
Marketing, in general, includes all the resources, efforts, and innovative initiatives your business employs to reach customers until they make a purchase. Besides understanding your target audience’s persona and unique needs, you’ll need to engage in effective strategies to reach that target audience.
In this article, I’ll show you 6 effective marketing strategies that you can use to generate more engagement and drive increased traffic to your site. But before we get to that, let’s quickly recap on what a marketing strategy is.
Building an effective marketing strategy: What to keep in mind
Marketing strategies are a series of steps or actions that you take to grow your brand, raise your brand awareness, or increase sales of the product. Marketing is essentially the effort you put into advertising your value proposition and attracting qualified leads that convert to paying customers.
When building a digital marketing strategy for your business, you must consider the goals of the business, as well as how effectively the strategy helps you address the pain points of your customers. Ideally, your marketing will be focused on concentrating your available resources on your greatest opportunities to increase sales and attain a competitive positioning in the market. Ultimately, you’re able to meet your business goals and marketing objectives.
Top 6 Digital Marketing Strategies in 2022
Use Social Media
If the power of social media is ever going to wane, it definitely will never in the nearest future. In fact, social media marketing remains one of the most effective marketing strategies that any organization can deploy today. Consider using Twitter, Pinterest, Instagram, LinkedIn, or Facebook. These social sites offer great marketing opportunities to companies of different sizes.
Gone are times when only big brands that can afford large billboard spaces can advertise. Today, social media gives everyone a level playing field. Big or small, your results largely depend on how well you're able to optimize your online presence using organic content or the size of your budget, if you’re running sponsored posts. Download our ebook, Internet Marketing in 2022: Strategies for Automation, Advertising, & Social Media, to get in-depth practical tips on how to leverage social media and improve your marketing results in 2022.
Leverage search engine optimization (SEO)
Keep in mind: SEO yields long-term results when implemented right. It is not a quick fix, and it has many moving parts. But most importantly, you need to pay attention to keywords that relate best to your services or brand, create quality content, build quality backlinks, and optimize your on-page SEO. While you pay attention to these SEO best practices, you might also want to check out more practical steps to help you build a winning SEO strategy in 2022. At the end of the day, you will be able to attract quality leads from a targeted audience.
Develop your inbound marketing strategy
Inbound marketing strategy focuses on the steps you take to bring customers to come looking for you, instead of going out there prospecting for customers (outbound marketing). It is a very effective strategy for attracting quality leads. The majority of these leads are people searching for businesses offering the same services or products as you and are ready to patronize you.
Inbound marketing includes the use of blogs, email automation, newsletters, press releases, ebooks, etc., to create informative content that answers the questions of your target audience. For more details on how to deploy an effective inbound marketing strategy for your business.
Use unique landing pages or sales pages for every new campaign
It is not the best idea to send customers from every campaign to the same page or your home page. The content on the page must relate to the message in the ad. If you’re leading potential customers from a social media ad or a Google ad, be sure that you’re sending them to a unique landing page that provides them with the exact solution they need. Do not forget to include a powerful call to action (CTA).
CTAs provide prospects with an opportunity to ask further questions, make a purchase, sign up for an email list, or make a decision that is in line with the set desired action. The benefit of creating a unique landing page is that it makes navigation easy for your customers. They are shown the exact service or product they’re looking for instead of navigating all over your website’s homepage looking at content that does not solve their need. The flip side of that experience is an increased bounce rate - which you don’t want.
Leverage marketing automation
Marketing automation basically entails functionalities dedicated to streamlining all your repetitive marketing activities so that you can generate faster, more effective results. Marketing automation relies on specific automation tools that automate your daily marketing activities, allowing you to focus on more productive business activities.
A good example is grobot, a LinkedIn automation software designed for B2B businesses for prospecting more effectively on LinkedIn. Some automation tools are designed for email marketing and other marketing channels. You may want to test these tools to find which ones are most suited to your unique marketing needs. Learn more about how marketing automation can help you drive increased lead generation in 2022.
PPC or paid advertising helps you gain instant visibility and top ranking on Google and other search engines. Studies show that paid advertising is the most effective strategy for generating instant results, including increased brand awareness, more leads, and more conversions. Luckily, you can run paid ads based on your budget, then monitor your ad performance and make necessary adjustments for better results.
My guess is that you’re already implementing PPC or considering hiring a professional digital marketer to handle this. Whatever the case, you can use these proven strategies to maximize ROI for your PPC campaigns.
Want More Tips?
There are other impressive top digital marketing strategies that you can deploy to grow your engagement and supercharge your sales. If you need further assistance with creating or deploying the best marketing strategy for your business, do not hesitate to reach out to us at The Mission. We are a team of experienced growth strategists, sales, and digital marketing experts, and we’d love to walk you through every step to creating a smart digital marketing strategy for your business.
We also provide result-oriented services for small and medium-sized organizations and government contractors, serving as a trusted partner in integrated human resource compliance, risk management, employee benefits, employment practices liability insurance (EPLI), and payroll processing.